AHRIM is a non-profitable organisation, thriving towards a better and sustainable tourism industry.

Our members represent 85% of the hotel sector and a number of quality restaurants.

Our role is to be the spokeperson of the private tourism sector to liaise with Government, Institutions and the press, with regard to issues and matters arising in our industry i.e issues, finance, strategy & planning, training & human resources, environment, marketing & promotion and any other issues.